Explore flexible pricing options designed to grow with you.
Shopify offers plans that cater to businesses of all sizes. Whether you're starting out or scaling up, each plan comes equipped with the tools you need to grow and succeed in the competitive ecommerce landscape.
The Basic Plan, priced at $25/month, is perfect for new businesses. It includes essential features such as an online store, unlimited products, and 24/7 support to help you launch and manage your store effortlessly.
The Shopify Plan is ideal for growing businesses. At $65/month, it offers lower transaction fees, advanced reporting, and additional staff accounts to streamline your operations and improve efficiency.
The Advanced Plan, priced at $399/month, is tailored for businesses expanding globally. It includes powerful tools for international markets, advanced analytics, and up to 15 staff accounts.
For high-volume enterprises, the Shopify Plus Plan starts at $2,300/month. This plan provides unparalleled scalability, advanced customizations, and dedicated support for businesses dominating their market.
| Feature | Basic | Shopify | Advanced | Plus |
|---|---|---|---|---|
| Pricing | ||||
| Pay Monthly | $25 USD/mo | $65 USD/mo | $399 USD/mo | Starting at $2,300 USD/mo on a 3-year term |
| Pay Yearly (Save up to 25%) | $19 USD/mo* | $49 USD/mo* | $299 USD/mo* | - |
| Core Features | ||||
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Online Store
Easily build an online store. Full features include product collections, informational pages, and blogs.
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Full-featured | Full-featured | Full-featured | Full-featured |
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World's Best-Converting Checkout
Equip your store with a world-class checkout that lets customers complete purchases with just one click.
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✔ | ✔ | ✔ | ✔ |
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Unlimited Products
Sell as many products and services as you want.
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✔ | ✔ | ✔ | ✔ |
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Additional Staff Accounts
Let staff help you run your store and control who has permission to access info—from product pages to customer data.
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5 | 15 | Unlimited | Unlimited |
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Collaborator Accounts
Give 3rd party designers, developers, and marketing experts limited access to your store. (Does not count toward staff account limits.)
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✔ | ✔ | ✔ | ✔ |
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Templates and Themes
Easily create polished storefronts and customer messages with business-ready templates and themes.
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✔ | ✔ | ✔ | ✔ |
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Sales Channels
Promote and sell your products everywhere: on social media, in online marketplaces, through customer chat, and more.
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✔ | ✔ | ✔ | ✔ |
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Inventory Locations
Track inventory, fulfill orders, and sell products across multiple locations, including retail stores, warehouses, and pop-ups.
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10 | 10 | 10 | 200 |
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Analytics
Access 60+ reports to track your store performance and identify opportunities for optimization.
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Standard Analytics | Standard Analytics | Custom Reports & Analytics | Custom Reports & Analytics |
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24/7 Support
Get round-the-clock access to the Shopify support team.
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Live Chat | Live Chat | Enhanced Live Chat | Priority Support by Phone or Live Chat |
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Transaction Fees
Fees applied to payments made using external payment gateways.
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2% | 1% | 0.6% | 0.2% |
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Tax Platform
Calculate accurate taxes on every order based on the most up-to-date tax rules.
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Additional Paid Service | Additional Paid Service | Additional Paid Service | Additional Paid Service |
| Hosting and Administration | ||||
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Unlimited Web Hosting
Get fast load times and exceptional reliability for your store with unlimited bandwidth and storage.
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✔ | ✔ | ✔ | ✔ |
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Custom Domain
Use your own existing domain, purchase one through Shopify, or use a free ".myshopify.com" domain.
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✔ | ✔ | ✔ | ✔ |
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Free SSL Certificate
Get a free site security certificate to encrypt your online store's content and publish it securely.
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✔ | ✔ | ✔ | ✔ |
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Checkout Capacity
Let more shoppers check out simultaneously during big sales events. Assign anyone who exceeds capacity to a waiting room queue.
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Standard | Standard | 10x | 40x |
| In-Person Selling | ||||
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Shopify POS Lite
A lightweight solution for casual selling at pop-ups and markets.
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✔ | ✔ | ✔ | ✔ |
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Shopify POS Pro (per location)
Everything POS Lite has to offer, plus faster workflows, more control over staff permissions, and in-depth inventory reporting tools.
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$89/mo | $89/mo | $89/mo | 20 locations included or 200 with Shopify Payments |
| Marketing | ||||
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Unlimited Contacts
Add unlimited contacts to your Shopify account.
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✔ | ✔ | ✔ | ✔ |
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Customer Segmentation
Filter and group customers to find and reach exactly the right people.
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✔ | ✔ | ✔ | ✔ |
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Shopify Email
Create emails from scratch or from templates, send campaigns, automate emails, and report on results. First 10,000 emails are free each month, with volume discounts on additional emails for higher plans.
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✔ | ✔ | ✔ | ✔ |
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Shopify Forms
Attract, acquire, and convert new customers with our free lead capture solution.
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✔ | ✔ | ✔ | ✔ |
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Shopify Inbox
Convert more customers through chat, including automated messages.
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✔ | ✔ | ✔ | ✔ |
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Marketing Automation
Engage customers at every stage of their journey with automated marketing flows. Use pre-made templates or build custom flows that suit your unique business.
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✔ | ✔ | ✔ | ✔ |
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Abandoned Checkout Recovery
Automatically send emails to customers who leave your store without completing checkout.
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✔ | ✔ | ✔ | ✔ |
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Discount Codes
Offer your customers a fixed value, percentage, or shipping discount on products or collections.
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✔ | ✔ | ✔ | ✔ |
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Gift Cards
Expand your current customer base and attract new customers by offering gift cards.
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✔ | ✔ | ✔ | ✔ |
| Shopify Marketplace Connect | ||||
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Connect and List Products
Connect and list your Shopify products on all supported marketplaces.
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✔ | ✔ | ✔ | ✔ |
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Import Marketplace Orders
Import unlimited orders from marketplaces to Shopify.
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✔ | ✔ | ✔ | ✔ |
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First 50 Shopify-Synced Orders
Each month, get 50 marketplace orders from Shopify-synced listings for free.
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✔ | ✔ | ✔ | ✔ |
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More Than 50 Shopify-Synced Orders
Get additional orders from Shopify-synced listings for a 1% transaction fee (up to a total maximum of $99 USD per month).
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1% up to $99/mo | 1% up to $99/mo | 1% up to $99/mo | 1% up to $99/mo |
| Customization | ||||
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3rd Party App Integrations
Manage your unique business with a vast selection of compatible apps.
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✔ | ✔ | ✔ | ✔ |
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Ecommerce Automations
Automate manual tasks, build workflows, and grow your business with the first built-in ecommerce automation platform.
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✔ | ✔ | ✔ | ✔ |
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Custom Apps
Build apps using Shopify APIs. For added customization, get API access to personally identifiable information (PII), including customer names, addresses, phone numbers, and email.
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Limited Data Access (No PII) | Full Data Access | Full Data Access | Full Data Access |
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API Rate Limits
Power your custom or 3rd party apps with flexible integrations.
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Standard | Standard | Up to 2x on Select APIs | Up to 10x on Select APIs |
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Headless Storefronts
Build a custom storefront with Hydrogen, Shopify’s React-based toolkit, and deploy on Oxygen, Shopify’s free global hosting solution.
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1 | 1 | 1 | 25 |
| International | ||||
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Language Translation
Enable multiple languages on your storefront to reach a global customer base. Includes two free automated translations and flexible integrations with third-party translation services.
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Up to 2 | Up to 5 | Up to 20 | Unlimited |
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Localized Selling with Custom Markets
Manage global sales all from a single store with our cross-border international sales tools. Target specific countries or regions, offering a customized, high-converting shopping experience.
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3 Markets Included | 3 Markets Included | 3 Included + $59/mo per added active market | 50 Markets Included |
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Product Pricing by Market
Take greater control of your international pricing strategy by setting specific prices for products or product variants in each market.
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✔ | ✔ | ✔ | ✔ |
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Local Domains
Assign custom web addresses for each market that are optimized for local search results. Automatically redirect customers to the right domain or subfolder based on their market.
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✔ | ✔ | ✔ | ✔ |
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Duties and Import Taxes
Estimate and collect duties and import taxes at checkout to give customers total cost clarity.
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– | – | – | ✔ |
| Just for Plus | ||||
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Checkout Extensibility
Convert more buyers with advanced customizations to Shopify Checkout using powerful apps and branding tools.
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– | – | – | ✔ |
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B2B on Shopify
Sell wholesale and direct-to-consumer (DTC), all integrated into one admin and store.
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– | – | – | ✔ |
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Free Expansion Stores
Set up additional stores under the same brand for selling in different languages or currencies.
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– | – | – | 9 |
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Bot Protection
Protects your online store from bots during flash sales.
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– | – | – | ✔ |
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Exclusive API Access and Endpoints
Build complex integrations with APIs and get up to 500% higher API call limits.
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– | – | – | ✔ |
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Feature Test Drives
Control the release of new features to your stores to ensure workflows and API integrations function smoothly.
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– | – | – | ✔ |
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Launchpad
Schedule automated promotions, product releases, and online store updates.
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– | – | – | ✔ |
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Custom App Built with Shopify Functions
Get the freedom to design and deploy flexible personalizations to build commerce experiences unique to your brand.
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– | – | – | ✔ |
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Organization Settings
Manage administrative tasks like staff and billing across multiple Shopify stores.
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– | – | – | ✔ |
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Shopify Plus Certified App Partners
Use apps that are hand-selected for their quality and ability to solve complex needs.
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– | – | – | ✔ |